Phenomenon which was founded in 2002 by creative director and owner Big-O is a Japanese label that has a playful hi-end design element when compared with sister label, swagger. Here is some of the pieces from their 2007 Fall collection which includes the On Fire Cardigan, the Player tee, the Genius tee, the Chose Your Color denim, and the Bubble scarf. The items will be available this month at retailers such as Union NY, Vinnie Styles, and Patta.