BBC | Ice Cream 2008 Spring/Summer Collection March Releases

In a recent Complex, a BBC | Ice Cream rep forecasted the future of the brand relative to the brands foundation on Pharell’s popularity. Admitting they have begun a transformation from its original stylings focusing on loud prints, they aim to design with a larger emphasis on denim. Although the prints will remain we’re sure, here’s a look at some upcoming pieces including the aforementioned denim, tees, tops and bags. Available this Saturday at BBC | Ice Cream. BBC | Ice Cream Hong Kong 14 On Lan Street Central, Hong Kong p: 852.2526.7166

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In a recent Complex, a BBC | Ice Cream rep forecasted the future of the brand relative to the brands foundation on Pharell’s popularity. Admitting they have begun a transformation from its original stylings focusing on loud prints, they aim to design with a larger emphasis on denim. Although the prints will remain we’re sure, here’s a look at some upcoming pieces including the aforementioned denim, tees, tops and bags. Available this Saturday at BBC | Ice Cream.

BBC | Ice Cream Hong Kong
14 On Lan Street
Central, Hong Kong
p: 852.2526.7166

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