PUMA Social: "Surfing" Video

PUMA Social follows the ‘after hours,’ social lives of their athletes. In their latest video short

Footwear Fashion
116 Hypes 0 Comments

PUMA Social follows the ‘after hours,’ social lives of their athletes. In their latest video short titled “Surfing,” PUMA explores a subtle soapbox social message, decrying the vapid ‘stars’ and programming of reality television. At the same time, the short encourages everyone to live their own lives and seek their own adventures, instead of living vicariously through the proposed role models of television and media. You can find more information on PUMA’s Social movement here.

Read Full Article

What to Read Next

Anti Social Social Club Launches New "Who We Hate to Be" Collection
Fashion

Anti Social Social Club Launches New "Who We Hate to Be" Collection

With a campaign led by rapper DDG.

NEIGHBORHOOD x Anti Social Social Club Link Up for a Fourth Time
Fashion

NEIGHBORHOOD x Anti Social Social Club Link Up for a Fourth Time

Japanese model Ryo Takaiwa fronts the campaign.

Anti Social Social Club Taps Visual Artist Bryant Giles for 'Mr. Guy' Collaboration
Fashion

Anti Social Social Club Taps Visual Artist Bryant Giles for 'Mr. Guy' Collaboration

Marking the latest installment in the streetwear brand’s Artist Series.


Anti Social Social Club x 1500 or Nothin' Honor Nipsey Hussle in "Heaven's Angels" Capsule
Fashion

Anti Social Social Club x 1500 or Nothin' Honor Nipsey Hussle in "Heaven's Angels" Capsule

With 1500 or Nothin’s James Fauntleroy designing all of the graphics.

Stussy x Lowe Alpine “Break” Back Pack
Fashion

Stussy x Lowe Alpine “Break” Back Pack

Mountaineering equipment label Lowe Alpine started out in Colorado in 1967. Their design excellence

THE AVANT/GARDE DIARIES: AV Club Curated by Mike D
Art

THE AVANT/GARDE DIARIES: AV Club Curated by Mike D

If Mike D of the Beastie Boys had his own fantasy house, he would create a blank slate of space,

HUF 2012 Spring Collection Part 2
Fashion

HUF 2012 Spring Collection Part 2

Following the second footwear delivery of the season comes the complement to part 1 of the Spring

TOKiMONSTA featuring Rucyl - Fame Boozers Lullaby
Music 

TOKiMONSTA featuring Rucyl - Fame Boozers Lullaby

It’s been a while since we’ve heard from TOKiMONSTA and we’re hoping she reveals some news soon

Danny Brown - Baseline
Music 

Danny Brown - Baseline

Upon the release of the deluxe edition of Danny Brown’s LP XXX, we have now been awarded with


Travis $cott - XX (Produced by Lex Luger)
Music 

Travis $cott - XX (Produced by Lex Luger)

The young Travi$ Scott is back with an offering to be featured on his forthcoming project Owl

ScHoolboy Q performs "There He Go" at SXSW
Music 

ScHoolboy Q performs "There He Go" at SXSW

Last night, ScHoolboy Q hit up Austin’s Mohawk Patio where he let loose a performance of one of

Sheek Louch featuring Ghostface Killah - Barry
Music 

Sheek Louch featuring Ghostface Killah - Barry

Rumors of a possible D-Block x Wu-Tang collabo album has been floating around since forever. It

David Banner featuring Big K.R.I.T. – Believe
Music 

David Banner featuring Big K.R.I.T. – Believe

David Banner unleashes a brand new tune off his upcoming Sex, Drugs and Video Games mixtape

Neako - Whippin' Whippin'
Music 

Neako - Whippin' Whippin'

Ride around with Neako, as the Gramercy Records artist reveals the visuals to single “Whippin’

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.