Louis Vuitton 2012 Core Values: Muhammad Ali - The Greatest Words Preview

Last week Louis Vuitton teased the fashion world with an image from its forthcoming campaign titled

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Last week Louis Vuitton teased the fashion world with an image from its forthcoming campaign titled “Core Values,” which will pay homage to the transcending career of boxing icon Muhammad Ali. Today the renowned fashion house presents a supporting trailer that furnishes a few details to what we can expect from the unique campaign. Louis Vuitton has aligned with calligrapher Niels Shoe Meulman and lyricist Yasiin Bey to debut a dedicated digital experience celebrating the inspirational words of Muhammad Ali. As we all patiently await for what will surely be a wonderful retrospect, feel free to bookmark this page as it will continue to offer campaign specifics up until its release.

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