One of the more benefiting factors to working in an artistic field like music or fashion is simply having the opportunity to not only expand one’s third eye, but also find and development one’s passions. With each project or promotion one will encounter new ideas, people, processes, cultures, etc., which in turn spawns an uncharted channel to create within. Mark Haddon for example, began his post-collegiate career in music working at a Sony Records product store and in his words, “doubling for Jamiroquai in ‘Deeper Underground’ and ‘King For A Day’ videos.” Following a brief stint at Richard Branson’s label V2, the Englishman moved on to Def Jam Records UK as a product manager where he worked with award-winning artists Jay-Z, Kanye West, Ashanti, Ja Rule, DMX and many more. In search of a new challenge in life and career to master, Haddon left the world of music to try his hand at fashion where he immediately helped build Money Clothing into a well-known UK brand with the use of his tactical brand strategies. Now the head of his own public relations firm Haddon PR, Mark and his team of strategists offer bespoke service to fashion labels looking to increase brand awareness. His portfolio of clients has grown to include both domestic and international brands like The Duffer of St George, Crooks & Castles, Marshall Artist, Weekend Offender, Kennett Watches, Togs + Clogs and many more. Taking time out of his schedule to link with the HYPEBEAST team, the public relations specialist displays his job necessities and goods that are near and dear through our ever-popular Essentials series.
Photography: Chris Searle/HYPEBEAST