Drake Talks About His First Pair of Air Jordans

#WEAREJORDAN, the hashtag launched by Jordan Brand, is the catagorization of Jordan loyalists who speak about their personal experiences with the line and what it means to them. Tinker Hatfield spoke about his first ever pair and now, Drake takes to the desaturated lens to speak about his Jordan Brand experience. He speaks longingly about his first pair of Air Jordan XV’s, how the brand empowers his crew, and how he uses the its words of empowering dedication to navigate through his own life. Peep the minute-long presentation below and for more #WEAREJORDAN stories, follow Jordan Brand on Twitter.

“Jordan is a winning mentality.”@Drake knows. #WEAREJORDANhttps://t.co/SjdFDn6TEx

— Jordan (@Jumpman23) February 7, 2016