Beyoncé Officially Introduces Her Fashion Label
IVY PARK.
First teased way back in 2014, Beyoncé’s own fashion label is finally here. Crafted in conjunction with Sir Philip Green, Bey’s IVY PARK is billed as “merging fashion-led design with technical innovation. Creating a new kind of performance wear: modern essentials for both on and off the field.” Though little info is known about IVY PARK’s first offering, CR Fashion Book says the collection “will be centered around three core legging styles and will consist of 200 pieces in total.” Intended to “smooth and support,” the pieces are meant to be layered together and will feature the likes of bold IVY PARK branding along with honeycomb-like embossed patterns.
Check out the brand’s initial campaign above and teaser video below and look for IVY PARK to drop online and at select stockists April 14.
