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Fashion
Hypebeast. Driving Culture Forward
Revealing Chapter 1 through an intimate video narrated by the brand’s founder.
Presented by
Merchants of the Sun
Translating its reverence for nature into refined, eco-conscious designs
Featuring blousons, short-sleeve shirts, T-shirts, hoodies and a bag.
Coded in nostalgia inspired by the British football clubs in the ’90s.
Move in silence in one of the six pieces – crafted from Manhattan schist, one of the city’s oldest bedrocks.
Governed by Daniel Lee, the summer line also includes crystal-covered fruit tops, bubble sneakers and more.
The Birkin brand saw a 14% increase in sales in the Asia excluding Japan, while all other regions earned double-digit growth.
The group, home to both the Moncler and Stone Island brands, attributes much of its success to distinctive brand experiences.
With artistic hoodies, long-sleeves, T-shirts and posters.
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