Thoughts about Ransom at Holt?

December 17, 2009 @ 16:29:32 PM
Post: 32
Join Date: Nov 2007
I know it's been out for awhile now, but I'm a bit irked by seeing ransom at Holt. I don't want to bad mouth Ransom/GF/Nomad but I can't help feel that they're selling out.

I'm pretty sure you're not going to see a supreme T being sold at Holt, Saks, etc. I'm all for building your brand and making money, but there needs to be something said about remaining true to the "culture".

What you guys thinking?
December 17, 2009 @ 17:04:12 PM
Post: 838
Join Date: Aug 2008
Location: Van City
It's a bold move on Matt George's part in my opinion. Ransom is there in house brand and when you collaborate with a company like adidas its going to get attention. There was an article on the new collab in GQ as well. Personally I don't shop at holt but the thing with ransom is its not super streetwear influenced. The pieces are very well made,etc but its not something like the hundreds, stussy,etc. I'm a big supporter of ransom because its a canadian brand and I think if a company like holt approaches you about your products, it can either go really well or really bad. They will just get more attention and new customers as well..marketing 101 haha.

cheers
December 17, 2009 @ 18:06:26 PM
Post: 266
Join Date: Dec 2007
It's not selling out at all, they don't necessarily cater to streetwear hipsters. It's a smart business move to expand your horizons. The jackets and button ups are all stuff you can wear to the office or just a day out with your friends, it's nothing too formal or casual at all. The types of things they sell could be found at Holt's anyways, 10% of a little is better than 0% of a lot.
December 17, 2009 @ 18:59:57 PM
Post: 32
Join Date: Nov 2007
I'm not saying it's a bad business move - yes it's a great business move. But still building your brand doesn't mean you have to sell out. There are tons of street brands that make a lot of money without selling out.

I'm not sure why you guys don't think their style isn't street influenced. When I look at that stuff, I see a lot of street in the style. Just because it can be worn in the office doesn't mean it's not street influenced/style. I would say, because it's worn in the office nowm it is a perfect example of how street culture is being sold out.
December 17, 2009 @ 21:04:43 PM
Post: 114
Join Date: Jun 2007
I'm not saying it's a bad business move - yes it's a great business move. But still building your brand doesn't mean you have to sell out. There are tons of street brands that make a lot of money without selling out.

I'm not sure why you guys don't think their style isn't street influenced. When I look at that stuff, I see a lot of street in the style. Just because it can be worn in the office doesn't mean it's not street influenced/style. I would say, because it's worn in the office nowm it is a perfect example of how street culture is being sold out.


who the hell said they sold out? their shit is being sold at holt's.. alongside APC, Wings & Horns.. its not like they're collaborating with Gap or something

nobody said their stuff isn't street influenced (cause it obviously is).. but the direction they're moving in is more upscale, cleaner and fitted. ransom grew up with their clientele and you can only respect what they're doing now even if you don't wear it

supreme =/= ransom
December 18, 2009 @ 04:13:41 AM
Post: 783
Join Date: Dec 2006
Location: Hong Kong
Holt is still a pretty niche and select retailer. Kudos to then if they can get in cause it enhances the brand's image in my opinion.

I see taking things to a more commercial level as selling out. But Holt's distribution is still pretty small, you can probably count the number of stores they have on two (maybe even one?) hand. The move is far from a lucrative money maker.
December 18, 2009 @ 04:36:28 AM
Post: 380
Join Date: Jul 2008
Smart move. BUT LAWLZ
December 18, 2009 @ 07:53:19 AM
Post: 1881
Join Date: Oct 2009
Location: canada, dirty gully town near toronto
i agree with OP shouldnt have let Holts sell it. The valleys were selling fine
December 18, 2009 @ 09:27:33 AM
Post: 122
Join Date: Sep 2007
Location: Canada
^grow up
o no ransom went out and tried to expose their shoe to people that don't normally shop at ransom/goodfoot
December 18, 2009 @ 16:45:32 PM
Post: 1881
Join Date: Oct 2009
Location: canada, dirty gully town near toronto
^grow up
o no ransom went out and tried to expose their shoe to people that don't normally shop at ransom/goodfoot


what does age have to do with exposing a brand? and having it retailed at holts all over the country destroys the image, like OP said would Supreme be the same if it was sold at pacsun or zumiez?
December 18, 2009 @ 17:08:08 PM
Post: 32
Join Date: Nov 2007
I think there might be some confusion between growing a brand and selling out (going commercial). You can grow your brand without selling out, it's not how many people are wearing your stuff it's how you go about exposing your brand that makes a difference between selling out and not.

There are a lot of brands out there that grow their brand and market without selling out. It's even possible for you to work with commercial companies and not sell out (example Collette x Gap). But what Ransom seems to be doing is simply going commercial (and I'm not hating them for wanting to make money and I'm not saying it's a bad business decision). It seems like they're trying to chase the money instead of grow the Brand in a way the foster street culture.

Ya, Holt might have a selected # of stores, but Holt is very commercial.
December 19, 2009 @ 00:00:57 AM
Post: 4218
Join Date: Aug 2007
Location: somewhere, over the rainbow
wait wait wait... AT HOLT? WTF? is it only in vancouver? if not, fuck i can finally abuse my 50% discount

lol whats the big deal anyway? no one was complaining when holt carried evisu or now that they're carrying red wings.

They only have a handful of locations, but they don't even distribute all their brands through out all their branches. maybe only Vancouver ( or is it Toronto? ) will carry the brand, so it wouldn't be selling out, per-se. more of a pop up shop in shop kinda thing.

but I think its a one time thing. I know that they have a few brands that they carry for one season then after that they just drop it. My moms told me if it isn't on the websites list it isn't an "official"/"permanent" brand that would stay in shop and isnt widely distributed. once its sold out, its sold out, no restocks.
December 19, 2009 @ 12:37:07 PM
Post: 114
Join Date: Nov 2007
Location: Toronto
there is a very real movement of streetwear brands moving into high-street retail arenas [one other example is Gourmet getting that SAKS account... incidentally RANSOM stocks Gourmet]. and if i had to guess, every streetwear creative director [not always overtly] wants to be considered high-street. Rick Klotz hints at it, Bobby Hundreds decides to get inspired by Goyard (who could give a shit less about the culture).

i have very mixed feelings about it.

On one hand, it clearly betrays why I choose to buy a culturally-relevant product with roots in the streetwear culture. I don't drop cash on streetwear because the product is superior, i do it to support an alternate retail market that caters to the culture I 'feel at home with' with [skateboarding, hip-hop, 80s/90s/sneakerheadism, punk]. The money is going to independent brands run by people like me. the streetwear argument was always intriguing because we had our 'own' boutiques that rivaled places like Holts/Saks in their overall presentation and brand experience.

That being said, look at Hypebeast. We went from Rogue Status news to Band of Outsiders news. Hypebeastism has evolved from being trend-setting amongst the streetwear culture to being bookmarked by GQ/men.style.com. I still remember Scott Schuman saying how he couldn't live without his Supreme hoodie in GQ. Hypebeastism/streetwear has mainstream aspirations very much in line with high-street culture and i don't see it going back to 'the way it was'. The making money and selling-out argument, while i understand the sentiment, is weak. Everyone wants to and must make money to keep a business running: It's how you make that money that is the crux of the matter.
December 19, 2009 @ 16:17:51 PM
Post: 3188
Join Date: Aug 2009
Location: Toronto
Originally posted by Inactive User
Holt is still a pretty niche and select retailer. Kudos to then if they can get in cause it enhances the brand's image in my opinion.

I see taking things to a more commercial level as selling out. But Holt's distribution is still pretty small, you can probably count the number of stores they have on two (maybe even one?) hand. The move is far from a lucrative money maker.


i couldnt have said it any better.

That being said, look at Hypebeast. We went from Rogue Status news to Band of Outsiders news. Hypebeastism has evolved from being trend-setting amongst the streetwear culture to being bookmarked by GQ/men.style.com. I still remember Scott Schuman saying how he couldn't live without his Supreme hoodie in GQ. Hypebeastism/streetwear has mainstream aspirations very much in line with high-street culture and i don't see it going back to 'the way it was'. The making money and selling-out argument, while i understand the sentiment, is weak. Everyone wants to and must make money to keep a business running: It's how you make that money that is the crux of the matter.


well-said

9 to 5 is how to survive, i ain't tryin' to survive. i'm tryin' to live it to the limit and love it a lot

December 19, 2009 @ 16:19:24 PM
Post: 3188
Join Date: Aug 2009
Location: Toronto
That being said, look at Hypebeast. We went from Rogue Status news to Band of Outsiders news. Hypebeastism has evolved from being trend-setting amongst the streetwear culture to being bookmarked by GQ/men.style.com. I still remember Scott Schuman saying how he couldn't live without his Supreme hoodie in GQ. Hypebeastism/streetwear has mainstream aspirations very much in line with high-street culture and i don't see it going back to 'the way it was'. The making money and selling-out argument, while i understand the sentiment, is weak. Everyone wants to and must make money to keep a business running: It's how you make that money that is the crux of the matter.


well-put though

9 to 5 is how to survive, i ain't tryin' to survive. i'm tryin' to live it to the limit and love it a lot

December 20, 2009 @ 21:40:53 PM
Post: 31
Join Date: May 2008
well...they are trying to expand and reach out to a mature clientel that would level to their brand. no disrespect still.

i see it like how RL went from business man looking guys to street cats wearing it. RNSM is street cats making the move to business man. IMO

if i was trying to do so then i would have also done it...

it's not selling out, it's making the right moves.
December 20, 2009 @ 21:43:16 PM
Post: 31
Join Date: May 2008
oh yeah...there is a HOLT in Montreal also...
December 21, 2009 @ 16:53:47 PM
Post: 1881
Join Date: Oct 2009
Location: canada, dirty gully town near toronto
as of today they are at getoutside too
December 22, 2009 @ 23:22:39 PM
Post: 676
Join Date: Feb 2006
Location: Toronto
I haven't been in Holts in some time. What exactly is in their stores right now? The Ransom Footwear? Or the whole line including their garments?

I think in my opinion, that would somewhat effect what I think about this.
December 23, 2009 @ 07:40:49 AM
Post: 181
Join Date: Nov 2006
Location: Toronto
Its just the Valleys.

People getting their panties in a bunch because now, non 'shoeheads/streetwear' folk gonna be rocking those shoes. And they feel insecure because now they wont feel as cool since other people will have them too.

WOMP

Good move on having them there. The Buyer for Holt Renfrew made a wise choice, considering they are selling like hot cakes.


edit--- good info on the GetOutside note, I'll be there today to get my brown valleys.
December 23, 2009 @ 10:15:04 AM
Post: 1881
Join Date: Oct 2009
Location: canada, dirty gully town near toronto
dont buy them from ransom if you are a student, since getoutside takes SPC so you cant get it cheaper. just a heads up
December 23, 2009 @ 13:15:35 PM
Post: 1862
Join Date: Aug 2006
Location: toe ron toe
But everyone thinks they a sneakerhead now, so it really doesn't matter.
December 26, 2009 @ 17:35:45 PM
Post: 1262
Join Date: Aug 2006
Location: Tokyo, Japan
Why would one want to be 'sneakerhead'?
December 27, 2009 @ 00:47:46 AM
Post: 4218
Join Date: Aug 2007
Location: somewhere, over the rainbow
what does ransom have to do with being a sneakerhead in the first place?
January 06, 2010 @ 10:40:03 AM
Post: 31
Join Date: May 2008
what does ransom have to do with being a sneakerhead in the first place?


the roots i guess...

i'm having an image of a cool guy seeing an old man rocking the same steez blushing

man makes the money. money don't make the man
January 09, 2010 @ 16:24:34 PM
Post: 1262
Join Date: Aug 2006
Location: Tokyo, Japan
^What in God's name are you talking about?
January 14, 2010 @ 15:19:55 PM
Post: 31
Join Date: May 2008
^What in God's name are you talking about?


"non 'shoeheads/streetwear' folk gonna be rocking those shoes"

rock what you like and make it look good. it's not the reverse. it wouldn't effect me if i see my friends father with the boots.
January 22, 2010 @ 01:25:09 AM
Post: 20
Join Date: Dec 2008
Maybe Ransom will be like CR's soon, selling at Boy's Co and every other store haha
January 25, 2010 @ 06:08:37 AM
Post: 2
Join Date: Sep 2008
wow, a lot of crying in here.

let the man make his money and his legacy, focus on your own. stop crying because a brand you bought into is making moves that make YOU feel less credible wearing and supporting them. nobody is going to miss your money.
January 25, 2010 @ 23:45:46 PM
Post: 106
Join Date: Jun 2009
Please login first to reply.
x