Brice Partouche
50 years in, Oakley and its collaborators reflect on the brand’s evolution for an exclusive Hypebeast Magazine cover story.
Paying homage to the band’s recent achievement.
How the running brand uses fabric innovation to bring “comfort” to the sport.
Guided by the pursuit of reaching elusive “runner’s high”.
Run free in the cold, don’t let the cold run you.
Blurring the boundaries between the runner and their surroundings.
Framing running as a means to reestablish connections to the environment.
The founder of the Parisian running brand on fitness culture and reaching the elusive “runner’s high.”
