adidas Goes Deeper Into Gaming With Roblox Launch
Gaming

adidas Goes Deeper Into Gaming With Roblox Launch

Featuring a collaboration with the top Roblox creator, Rush Bogin.

Editors’ Picks: Our Favorite Sneakers of 2023
Footwear 

Editors’ Picks: Our Favorite Sneakers of 2023

The Hypebeast team shares its favorite pickups of the year.

Mr. Bailey's Friends and Family adidas Originals “OZLUCENT” Heads to Auction
Footwear 

Mr. Bailey's Friends and Family adidas Originals “OZLUCENT” Heads to Auction

With only 60 pairs in existence.

adidas Skateboarding and Dime Share First Look at Collaborative Busenitz Vulc II
Footwear

adidas Skateboarding and Dime Share First Look at Collaborative Busenitz Vulc II

Expressed in two different colorways.

Hypegolf List: The Best Golf Shoes of 2023
Golf

Hypegolf List: The Best Golf Shoes of 2023

Reliving the last 12 months in golf footwear.


Form Meets Function in Fear of God's Inaugural Athletics Line
Fashion 

Form Meets Function in Fear of God's Inaugural Athletics Line

Hypebeast spoke with Jerry Lorenzo on switching from Nike to adidas, along with the challenges of merging aesthetics and sophistication with performance.

Anthony Edwards' First Signature Sneaker, the adidas AE1, Debuts This Month
Footwear

Anthony Edwards' First Signature Sneaker, the adidas AE1, Debuts This Month

The “With Love” colorway is set to release at a $120 USD price point.

The Best UK Sneaker Collaborations of 2023
Footwear 

The Best UK Sneaker Collaborations of 2023

From Corteiz’s Nike Air Max 95 trio to Martine Rose’s football-inspired mules, here are the partnerships that scored big this year.

Pop Trading Company and adidas Open Strict Training Grounds In New Collaboration
Footwear

Pop Trading Company and adidas Open Strict Training Grounds In New Collaboration

Featuring revamped versions of the adidas Superstar and TRX Runner.

Y-3 Presents the KYASU Sneaker
Footwear

Y-3 Presents the KYASU Sneaker

The latest look from Yohji Yamamoto and the Three Stripes draws inspiration from the Superstar.

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