adidas Officially Unveils UltraBOOST 19 in “Laser Red”
Designed in collaboration with thousands of runners.
adidas has revealed the latest evolution of the UltraBOOST, with the first colorway of the UtraBOOST 19. Coming in “Laser Red,” the sneaker was designed in collaboration with thousands of runners around the world, placing the focus on creating a simple product that also supported high performance.
Following this collaborative process, the original adidas UltraBOOST has been deconstructed and reconfigured from 17 parts. The new construction focuses on four key elements of the sneaker: optimized BOOST — creating, even more, return energy, Torsion Spring for enhanced support and transition, Primeknit 360 for lightweight comfort, and an updated 3D heel frame that mixed adaptability and support. The UltraBOOST 19 “Laser Red” is poised to hit retailers on December 15.
In other adidas news, get an up-close look at the brand’s POD-S3.1 collaboration with BAPE and NEIGHBORHOOD.
