UPDATE: Inside A$AP Rocky's AWGE x Under Armour Collab Pop-Up
Skateboards, crash test dummies and customized sneakers.
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UPDATE: Below, check out our exclusive interview with A$AP Rocky.
With crowds around the block, AWGE & Under Armour prepare to open the doors to their pop-up event in Harlem. Covered in TESTING-inspired grafitti and graphics, the four-floor event boasts a wide variety of attractions, including the first drop of the collaborative SRLos sneaker.
With rooms designed by members of the AWGE team and A$AP Mob, the event grants fans the opportunity to practically step inside the minds of the creatives. One floor offers an assortment of quarter- and half-pipes, with local skaters on hand to show off the functionality of the new Under Armour sneaker. Elsewhere, a snaking queue confronts the 500 pairs of shoes available at the pop-up, with select models already been customized on-site by staff. Co-branded clothing is also up for grabs, making full use of oversized logos for maximum effect.
If you couldn’t make it, check out our exclusive closer look at the chunky AWGE x Under Armour shoe.
