Under Armour's Latest Curry 6 Honors Oakland's Car Culture

Following the recent “Coy Fish” colorway, Stephen Curry‘s signature shoe is receiving a more understated makeover. The Curry 6 “Oakland Sideshow” draws its color scheme from the “sideshow” parties in Curry’s native Oakland, where locals show off their finest automobiles in a lively, jovial environment.

“I was determined to bring my love of cars and pay homage to the ‘Sideshow’ culture here,” Curry noted in a press release. The “Oakland Sideshow” is relatively understated in comparison to the sideshow vehicles, with a dark grey upper and matching midsole. This emphasizes the pops of color at the lace locks and tongue, as well as the speckling that wraps around the heel plate.

Before the special colorway debuts, however, Under Armour has teamed up with NBA 2K19 for a special early in-game launch. Part of the “UA Ruin the Game Challenge,” players will have to take down a team comprised entirely of Currys — not only that, but they must break Curry’s career-record 13 three-pointers in a single game. Those who beat Team Curry — 10 Stephen Currys, 2 Dell Currys and a single Seth Curry — will receive an in-game “Oakland Sideshow,” plus bonuses.

For those looking to snag the real deal, expect the “Oakland Sideshow” to hit retailers on March 1, along with a matching Stance sock. Limited pairs will drop the same day as the “UA Ruin the Game Challenge” — February 22 — via the SC30 x Oakland pop-up in downtown Oakland.

Recently, NBA 2K19 tapped Don C for exclusive in-game clothing.

SC30 x Oakland pop-up
472 9th St
Oakland, CA 94607