Most Hyped
Hypebeast. Driving Culture Forward
Presented by
Lunazul Tequila
A moonlit fusion of Raul Lopez’s NYC Dominican heritage and the Mexican tequila maker’s signature blue agave cultivation.
Presented by
Timberland
Championing authentic New York style, the creative pairs oversized silhouettes with durable Timberland boots.
The San Francisco rapper stars in Sounds Like Paulin’s first music video, complete with a custom edition of the designer’s iconic Tongue chair.
Shown at NYFW on September 12, Domenico Formichetti enlisted Lil Yachty to style the lineup and join an already star-studded runway roster.
Presented by
MODMNT
This season, Japanese fashion brand MODMNT is unpacking its philosophy of module, mode, equipment, and element.
Introducing the Classic Fusion Balloon Dog and MP-14 Origin.
The chef reworks his Short Order and Drugstore concepts into a two-item breakfast menu with Shack Executive Chef John Karangis.
Featuring asymmetric flower-shaped rugs and bold runway plaids, the capsule translates Hillary Taymour’s expressive aesthetic into unconventional room centerpieces.
The former Miu Miu and Versace designer takes on a dual role marking the house’s first external creative hire since the passing of Giorgio Armani.
Complete with a vinyl collection, coffee shop, and DJ sets.
Arriving in white and navy, the collaborative silhouette features custom “WORKGU” dog illustrations across canvas uppers.
Derived from an uncut sheet in the designer’s personal archive, a new cosmic Indian bandana print animates summer-ready Camp Collar shirts and unisex skirt pants.
