Most Hyped
Hypebeast. Driving Culture Forward
Presented by
McLaren
Revealing their new fashion collaboration at the Designed to Race: Front Row event.
Ahead of his SS27 show at his former home, The Plaza Hotel, the NYC-born designer shared the story of how a 1994 Snoop Dogg visit birthed his “fashiontainment” strategy and the latest evolution of his “classic American cool.”
The debut sneaker combines MOONSTAR’s production heritage with S’YTE’s restrained design language.
The New York-meets-Tokyo label brings its research-led approach to French sportswear heritage, complete with a reworked Wendon sneaker.
The collaboration amplifies the silhouette with added volume and a selection of smooth, suede and distressed finishes.
The piece features the first official Gold MLB Logoman patch along with kanji signatures and personal inscriptions
Warm wheat, deep chocolate and hits of pink reference the classic Italian-American pastry.
The new footage moves between Fukuoka, Hiroshima and Osaka while revealing more of the title’s combat, exploration and period-specific activities.
The stealthy colorway incorporates signature Caitlin Blue accents and silver Swoosh underlays.
The collaboration combines plush velour with animal-print Three Stripes across two versatile colorways.
The footwear range introduces an unnamed lifestyle silhouette alongside updated designs for Shaq Brand.
The ultra-exclusive cashmere collaboration channels two distinct Japanese design languages through intricate Scottish intarsia craftsmanship.
