Felson Sajonas

Felson Sajonas

Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

Streetsnaps: How Gia Seo Turns the Everyday Target Bag Into Her Main Character Accessory
Fashion

Streetsnaps: How Gia Seo Turns the Everyday Target Bag Into Her Main Character Accessory

Presented by Target
The stylist-turn-creative director blends high-impact style with everyday errands using smart layering, statement footwear, and unexpected pops of color.

Wrangler and imogene + willie Teamed Up to Craft the Ultimate Vintage Americana Collection
Fashion

Wrangler and imogene + willie Teamed Up to Craft the Ultimate Vintage Americana Collection

Presented by Wrangler
Classic fits and archived designs get a fresh revival through deadstock selvedge denim and handcrafted details.

The Dalmore 17 Redefines Luxury Whisky for a New Generation of Tastemakers
Food & Beverage

The Dalmore 17 Redefines Luxury Whisky for a New Generation of Tastemakers

Presented by The Dalmore
The latest addition to the Principal Collection since 2022 is a benchmark for rare, layered single malt craftsmanship.

Inside Brooklyn’s Most Electric NYFW Event Celebrating Public School and WHATMORE for Our September Covers

Inside Brooklyn’s Most Electric NYFW Event Celebrating Public School and WHATMORE for Our September Covers

Presented by Toyota USA
Toyota’s All-Electric C-HR fueled the epic party complete with interactive car confessionals and Ghetto Gastro bites.

A Day in The Life: How Telsha Anderson-Boone Codes Her Next Chapter
Fashion

A Day in The Life: How Telsha Anderson-Boone Codes Her Next Chapter

Presented by Timberland
Midday involves managing client consulting and project curation while moving through New York City in durable Timberland styles.

LUAR and Lunazul Tequila Toast to NYFW at Exclusive Brooklyn After-Party
Fashion

LUAR and Lunazul Tequila Toast to NYFW at Exclusive Brooklyn After-Party

Presented by Lunazul Tequila
From the runway to the dance floor, the post-show celebration kept the energy flowing late into the night.


Jose Alvarado Brought Brooklyn Energy Front-Row to the LUAR x Lunazul Tequila Debut at NYFW
Fashion

Jose Alvarado Brought Brooklyn Energy Front-Row to the LUAR x Lunazul Tequila Debut at NYFW

Presented by Lunazul Tequila
The Champion athlete proves basketball dominance and high style go hand in hand at one of the most highly-anticipated shows of the week.

Soundboks Rider Is the Party Speaker Made for Plans You Haven’t Made Yet
Tech

Soundboks Rider Is the Party Speaker Made for Plans You Haven’t Made Yet

Presented by SOUNDBOKS
Massive bass meets grab-and-go portability in the all-new model design.

WHITE Milano Expands Its September Takeover With Heavyweight Streetwear and Art Hubs
Fashion

WHITE Milano Expands Its September Takeover With Heavyweight Streetwear and Art Hubs

Over four hundred brands and top international buyers gather for an immersive crossover of fashion and subculture.

StreetSnaps: Brooklyn’s Jorge "Gitoo" Wright Masters the Art of Proportion and Earth Tones
Footwear

StreetSnaps: Brooklyn’s Jorge "Gitoo" Wright Masters the Art of Proportion and Earth Tones

Presented by Timberland
Championing authentic New York style, the creative pairs oversized silhouettes with durable Timberland boots.

True Religion Threw the Hottest Party of NYFW, Proving the Y2K Revival Isn’t Going Anywhere

True Religion Threw the Hottest Party of NYFW, Proving the Y2K Revival Isn’t Going Anywhere

Presented by True Religion
True Religion’s Fall ’26 faces pack invite-only capsule celebration with surprise performances.

Jorge "Gitoo" Wright’s Day in the Life Reflects the Rhythm of Brooklyn Hustle
Fashion

Jorge "Gitoo" Wright’s Day in the Life Reflects the Rhythm of Brooklyn Hustle

Presented by Timberland
The casting director blends personal morning rituals with high-energy fashion calls while stepping through the five boroughs in classic Timberlands.

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