ASICS

ASICS Top 100

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Industries
Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

A Closer Look at ANT KAI’s Custom ASICS GEL-KAYANO 14 “MOSS”
Footwear

A Closer Look at ANT KAI’s Custom ASICS GEL-KAYANO 14 “MOSS”

Drawing aesthetic cues from moss-covered rocks.

ASICS' GEL-NUNOBIKI Expands With New “White” and “Cocoa Powder” Colorways
Footwear

ASICS' GEL-NUNOBIKI Expands With New “White” and “Cocoa Powder” Colorways

Both variants feature a tonal look incorporated with textural contrasts.


VANDYTHEPINK Serves Up ASICS' Gel-Kayano 12.1 in "Chocolate" & "Vanilla"
Footwear

VANDYTHEPINK Serves Up ASICS' Gel-Kayano 12.1 in "Chocolate" & "Vanilla"

Arriving August 8, the ice cream-inspired colorways feature soft brown and milky hues accented with yellow and pink for a sweet touch.

Official Images of the ASICS GEL-SD-LYTE in “Cream"
Footwear

Official Images of the ASICS GEL-SD-LYTE in “Cream"

Accompanied by “Carbon” accents.

ASICS’ GEL-SD-LYTE Arrives in a Cool “Slate Blue”
Footwear

ASICS’ GEL-SD-LYTE Arrives in a Cool “Slate Blue”

Paired with “Cocoa Powder” brown.

HIDDEN.NY and ASICS Log on to the Past With the Gel-Kinetic 2.0
Footwear

HIDDEN.NY and ASICS Log on to the Past With the Gel-Kinetic 2.0

The curatorial powerhouse pivots from modern design tools to early computing software for a heavily engineered walking shoe alongside a couple of apparel pieces.

Official Look at the ASICS GT-2160 BREEZE Pack
Footwear

Official Look at the ASICS GT-2160 BREEZE Pack

Arriving in “Black/Pink Cloud,” “Glacier Grey/Cream” and “Brown Storm/Black Coffee.”

SOSHIOTSUKI SS27 Subverts Tailoring with Dalí-Inspired "Melting" Silhouettes
Fashion

SOSHIOTSUKI SS27 Subverts Tailoring with Dalí-Inspired "Melting" Silhouettes

The collection engineered an “undone” resort aesthetic, pairing Japanese craftsmanship with major footwear and outerwear partnerships.

IM MEN SS27 Explores East Asian Artistry in "In Praise of Bamboo Shadows"
Fashion

IM MEN SS27 Explores East Asian Artistry in "In Praise of Bamboo Shadows"

The Paris presentation introduces nature-driven textiles, architectural pleating techniques, and the latest ASICS footwear project.

ASICS Teams Up With Little Tokyo Table Tennis for a Modified GEL-Resolution 5 Collaboration
Footwear

ASICS Teams Up With Little Tokyo Table Tennis for a Modified GEL-Resolution 5 Collaboration

Arriving in two distinct colorways.

ASICS and JUNTAE KIM Announce Collaborative GEL-KINETIC FR
Footwear

ASICS and JUNTAE KIM Announce Collaborative GEL-KINETIC FR

The upcoming hybrid “Dressneaker” incorporates detachable hardware components inspired by romantic and punk design codes.

Empty Behavior Re-Codes the ASICS Tiger Stripes With Ruffled Trimmings
Footwear

Empty Behavior Re-Codes the ASICS Tiger Stripes With Ruffled Trimmings

The collaborative HYPERSYNC sneaker is offered in two contrasting colorways.

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