Jordan Brand

Jordan Brand Top 10

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Industries
Founded 1984
Headquarters Portland, OR, United States

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Description

Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public. Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
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Latest Collections

Jordan Brand Expands Its Air Jordan Mule Lineup With “Summit White/Black”
Footwear

Jordan Brand Expands Its Air Jordan Mule Lineup With “Summit White/Black”

A sleek and minimal monochrome colorway.

Jordan Trunner O/S Celebrates the Year of the Horse With Premium Craft Details
Footwear

Jordan Trunner O/S Celebrates the Year of the Horse With Premium Craft Details

Dressed in a “Mink Brown” and “Dusty Peach” palette.


J Balvin x Air Jordan 4 OG "Lemonade" Rumored to Release Next Year
Footwear

J Balvin x Air Jordan 4 OG "Lemonade" Rumored to Release Next Year

Take a look at the all-yellow mock-up here.

Spike Lee Previews Another Levi's x Air Jordan 3
Footwear

Spike Lee Previews Another Levi's x Air Jordan 3

This time highlighting a “Black Denim” pair.

A Ma Maniére Serves an Air Jordan 4 "Dark Mocha" in This Week's Best Footwear Drops
Footwear 

A Ma Maniére Serves an Air Jordan 4 "Dark Mocha" in This Week's Best Footwear Drops

Arriving alongside Chase B’s Jordan Jumpman Jack, Brain Dead x adidas, the return of the Air Jordan 8 “Bugs Bunny,” and more.

Jordan Brand to Expand the Air Jordan 4 "Thunder" Series Next Year
Footwear

Jordan Brand to Expand the Air Jordan 4 "Thunder" Series Next Year

Introducing a new “Pink Thunder” colorway that is expected to drop next holiday season.

Here are the Key Sneakers Steph Curry Has Worn So Far During His Sneaker Free Agency
Footwear 

Here are the Key Sneakers Steph Curry Has Worn So Far During His Sneaker Free Agency

Curry has been spotted in Nike, adidas, PUMA, Reebok and more.

Decoding Jordan Brand’s Coldest Winter Fits
Fashion 

Decoding Jordan Brand’s Coldest Winter Fits

Presented by Jordan Brand
As part of a new Hypebeast campaign, contributing stylist James Loach weighs in on this season’s trend-setting styles.

Official Look at the Air Jordan 17 “Doernbecher” From the Freestyle 21 collection
Footwear

Official Look at the Air Jordan 17 “Doernbecher” From the Freestyle 21 collection

A pair that reflects the young patient’s personal backstory, and his passions for basketball and mechanics.

Is the Air Jordan 11 "Space Jam" Returning Next Year?
Footwear

Is the Air Jordan 11 "Space Jam" Returning Next Year?

A new rumor report indicates that the colorway will return next holiday season.

First Look at Next Year's Air Jordan 1 Low OG "Banned"
Footwear

First Look at Next Year's Air Jordan 1 Low OG "Banned"

Featuring the “X” heel detail seen on 2011’s iconic high-top version.

Jordan Brand Revisits the Air Jordan 11 "Gamma" in This Week's Best Footwear Drops
Footwear 

Jordan Brand Revisits the Air Jordan 11 "Gamma" in This Week's Best Footwear Drops

The beloved colorway is joined by ‘SpongeBob SquarePants’ collabs, Jalen Brunson’s Nike Kobe 6 Protro, Willy Chavarria x adidas SS26, and more.

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