Jordan Brand

Jordan Brand Top 10

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Industries
Founded 1984
Headquarters Portland, OR, United States

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Description

Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public. Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
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Latest Collections

Nigel Sylvester Reveals His Air Jordan 4 "Brick After Brick"
Footwear

Nigel Sylvester Reveals His Air Jordan 4 "Brick After Brick"

The BMX pro walks fans through chapter two of his Bike Air “Brick” journey.

Patta and Nike Stay Wavy With the Air Max 1 in This Week's Best Footwear Drops
Footwear

Patta and Nike Stay Wavy With the Air Max 1 in This Week's Best Footwear Drops

The duo’s latest entry in their series is joined by ‘One Piece’-themed Crocs, Supreme x Nike SB, CLOT x adidas, and more.


The Air Jordan 1 “Olive Aura” Pack Exudes Handcrafted Appeal
Footwear

The Air Jordan 1 “Olive Aura” Pack Exudes Handcrafted Appeal

From basket-weave uppers to crochet-style Swooshes.

The 2026 Air Jordan 4 “Bred” Receives a Release Date
Footwear

The 2026 Air Jordan 4 “Bred” Receives a Release Date

The iconic colorway will reportedly return with its original shape and branding.

Jordan Brand Prepares the Air Jordan 1 Low OG "Floral Swoosh" for Spring 2026
Footwear

Jordan Brand Prepares the Air Jordan 1 Low OG "Floral Swoosh" for Spring 2026

The upcoming silhouette replaces the traditional logo with intricate floral embroidery.

Official Images of the Air Jordan 1 Retro High OG “Psychic Blue”
Footwear

Official Images of the Air Jordan 1 Retro High OG “Psychic Blue”

Jordan Brand introduces a women’s exclusive featuring premium suede and custom hair clips.

Travis Scott and Jordan Brand Unleash the Jumpman Jack in "Green Spark"
Footwear

Travis Scott and Jordan Brand Unleash the Jumpman Jack in "Green Spark"

The bold, Celtics-inspired colorway arrives just in time for St. Patrick’s Day.

Another Shot at the Union LA x fragment design x Air Jordan 1 Headlines This Week's Best Footwear Drops
Footwear

Another Shot at the Union LA x fragment design x Air Jordan 1 Headlines This Week's Best Footwear Drops

Arriving alongside Palace x Vans, Thom Browne x ASICS, Converse SHAI 001 Lux, JiyongKim x PUMA, and more.

Awake NY Teases Air Jordan 6 Collaboration
Footwear

Awake NY Teases Air Jordan 6 Collaboration

The NYC-based label is set to participate in the model’s 35th anniversary celebration.

Virgil Abloh Archive™ x Air Jordan 1 High OG "Alaska" Retro
Footwear

Virgil Abloh Archive™ x Air Jordan 1 High OG "Alaska" Retro

The highly anticipated reissue of the 2018 regional exclusive is rumored to arrive with updated branding and special packaging.

Levi's Laces up the Air Jordan 3 in This Week's Best Footwear Drops
Footwear

Levi's Laces up the Air Jordan 3 in This Week's Best Footwear Drops

Two of the duo’s four colorways are set to release globally alongside more Pharrell x adidas Jellyfish looks, WTAPS x New Balance, and more.

Inside the Week Before Football’s Biggest Game
Sports

Inside the Week Before Football’s Biggest Game

Presented by Lexus
Exclusive interviews with Deion Sanders and Kyren Williams, high-energy product previews, citywide celebrations, and more.

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