New Era

New Era Top 100

American Headwear Brand

Profile

Industries
Founded 1920
Headquarters Buffalo, NY, United States

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Description

New Era is an American headwear brand, founded by German immigrant Ehrhardt Koch, in 1920. The brand was chosen as the official on-field cap of the National football league, as well as being named the headwear and apparel licensee for all eight teams of the Canadian Football League.
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Latest Collections

NFL Teams up With Fear of God To Bring Elevated Fan Gear
Fashion

NFL Teams up With Fear of God To Bring Elevated Fan Gear

Forging a multi-year partnership.

WACKO MARIA and New Era Debuts Caps and a Balaclava for FW25
Fashion

WACKO MARIA and New Era Debuts Caps and a Balaclava for FW25

Dropping this December.


Polo Ralph Lauren and New Era Debut New Selection of Collaborative Headwear
Fashion

Polo Ralph Lauren and New Era Debut New Selection of Collaborative Headwear

Including a corduroy-built 9FORTY.

New Era Celebrates the Los Angeles Dodgers’ Historic 2025 World Series Win With New Collection
Fashion

New Era Celebrates the Los Angeles Dodgers’ Historic 2025 World Series Win With New Collection

Offering on-field and parade styles.

thisisneverthat and New Era Debut Cozy Headwear and Apparel Collection for FW25
Fashion

thisisneverthat and New Era Debut Cozy Headwear and Apparel Collection for FW25

Featuring pieces that pay homage to Minor League and Major League Baseball teams.

FC Barcelona and New Era Kick Off Partnership With Official Headwear Collection
Fashion

FC Barcelona and New Era Kick Off Partnership With Official Headwear Collection

The collaboration blends the rich cultural legacy of the legendary football club with New Era’s signature silhouettes.

MF DOOM Estate Honors the Supervillain with Historic Mitchell & Ness x New Era x New York Knicks Collaboration
Fashion

MF DOOM Estate Honors the Supervillain with Historic Mitchell & Ness x New Era x New York Knicks Collaboration

The partnership includes exclusive apparel from Mitchell & Ness and New Era, launching on DOOMSDAY, October 31.

Kiko Kostadinov and New Era Reunite for a Sleek All-Black 9TWENTY Cap
Fashion

Kiko Kostadinov and New Era Reunite for a Sleek All-Black 9TWENTY Cap

Releasing exclusively in Japan.

JOURNAL STANDARD relume and New Era Unveil a Lovat Tweed Cap
Fashion

JOURNAL STANDARD relume and New Era Unveil a Lovat Tweed Cap

Reimagining the classic Low Profile 9FIFTY.

New Era and mastermind WORLD Reunite for Second Sportswear Collection
Fashion

New Era and mastermind WORLD Reunite for Second Sportswear Collection

Arriving in mastermind’s iconic black-and-white aesthetic.

BEAMS and New Era Unveil a Sleek 9TWENTY "Synthetic Leather" Collection
Fashion

BEAMS and New Era Unveil a Sleek 9TWENTY "Synthetic Leather" Collection

One for fall/winter.

Daily Paper, New Era & Tyrsa Reimagine the Paname Cap
Fashion

Daily Paper, New Era & Tyrsa Reimagine the Paname Cap

A creative tribute to Parisian heritage blending community, craftsmanship, and hyper-local design.

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