Patagonia is an American outerwear and activewear company that specialises in alpine clothing and accessories, founded by Yvon Chouinard, in 1973. The company expanded their clothing range that was designed for sports such as surfing, fishing, paddling, snowboarding and skiing. Patagonia works to minimize its environmental harm, thus using fair trade certified fabrics like organic cotton.
How Brain Dead, Shopify, Dover Street Market and more are responding to the super-spending holiday with green initiatives and charitable contributions.
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