A$AP Rocky’s Design Bag: Inside the Rapper’s Empire Beyond the Mic
PUMA Top 100
German Sportswear Company
Profile
Description
PUMA is a German sportswear brand, best known for its athletic apparel and various sportswear goods; founded by Rudolf Dassler in 1924. Recently, PUMA has made significant effort in expanding its influence in the fashion and lifestyle realm, through collaborations with KITH, Solange Knowles, Alexander McQueen, Va$htie, Brooklyn We Go Hard, ALIFE and ICNY. As well as, appointing Rihanna as the new creative director for the women’s department.
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Latest Collections
From spatial curation and high jewelry to his own runway collections, the self-proclaimed “Fashion Killa” is proving that his creative vision extends far beyond the recording studio.
In “Shadow Grey/Olive Green” and “ Olive Green/Black.”
The vibrant yellow colorway nods to the NBA star’s home country while packing top-tier performance tech for the court.
The highly anticipated second drop reimagines classic silhouettes with bold prints and sustainable materials, celebrating the universal language of the sport.
Reviewing all 33 of the latest season’s kicks, from Aaron Gordon to Tyrese Haliburton.
Featuring Supreme, Palace Skateboards, Nike, Carhartt WIP and more.
The collaborative capsule is championed by Formula 1 driver Charles Leclerc.
Fans speculate that the massive 75-lot auction means that Curry might be nearing a final decision for a new sneaker deal in a post-Under Armour era.
The expansive apparel and footwear capsule highlights the striking contrast between Espeon and Umbreon.
Simone Bellotti speaks with Hypebeast about designing the all-new Jil Sander x PUMA K-Street and how the partnership, born in 1998, changed fashion forever.
Featuring Supreme x DJ Screw, Levi’s x 194 Local collabs and more.
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