UNDERCOVER Celebrates Its 35th Anniversary With a DMSG-Exclusive Capsule
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Founded by Jun Takahashi, UNDERCOVER is a Japanese fashion imprint known for its punk-fused, American-influenced streetwear styles. Takahashi was heavily influenced by the British Punk Rock band ‘The Sex Pistols’, hence UNDERCOVER epitomises the essence of ‘Japanese cool’.
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Alongside a special pop-up this month.
Paying homage to the country’s aesthetics, culture, and history.
Featuring pieces Jun Takahashi and Hiroshi Fujiwara would want to wear now.
From Alexander McQueen’s ‘The Hunger’ SS96 collection to modern streetwear collaborations like ‘Hellraiser’ x Supreme.
Reworking the Climber Easy Pants released by nonnative and Gramicci.
The new duo’s take on the Total 90 III is accompanied by UNDERCOVER x OTW by Vans, VandyThePink x PUMA, Martine Rose x Nike, and more.
Including an additional release featuring the PSYCHO sweatshirts.
Featuring a collaboration centered around the film ‘E.T. the Extra-Terrestrial’.
Continuing to celebrate the 50th anniversaries of these two beloved characters.
Open until October 26, the space features limited-edition collabs for purchase and a look back at Hypebeast’s cultural impact.
Dressed in all-over graphics.
In celebration of his limited edition apparel collaboration with Hypebeast for our 20th anniversary, Jun Takashi of Undercover talks about trusting his design instincts.
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