Hypebeast Cup
Presented by
Touchland
Fans debated between Total Serve, Level Up, Power Play, and Cool Down at the high-energy semi-finals viewing party.
The third and final Depop seller on display at our month-long soccer activation walks us through his curation of garments – WHATMORE-approved warmup gear, practice jackets, and plenty of vintage kits included.
Presented by
Touchland
Featuring exclusive jersey customizations, signature cocktails, and the all-new Performance Body Spray collection.
Presented by
Hypebeast
Bringing together football legend Dimitar Berbatov, exclusive local brand drops, and high-stakes esports, the inaugural activation seamlessly merged sports, style, and digital culture.
From live match screenings and jersey customization to exclusive drops and community programming, here’s everything that happened during our month-long New York residency.
Presented by
Lovesac
Giving fans somewhere to sink into when the penalties started…
Presented by
Michelob ULTRA
Transform your match-day fit by building a custom-tailored jersey loaded with official tournament graphics, then grab an ice-cold superior light beer to catch the semifinals and final.
Presented by
Depop
Kevin Fareri curates the first selection of vintage soccer gear on the rotating rack of Depop sellers on display at the Hypebeast Cup pop-up.
Take a look inside Hypebeast Cup’s month-long New York activation, where football, fashion, music and community continue to collide.
Ahead of their Hypebeast Cup pop-up, founders Robbie Laing and Vicente Reynoso on building a brand where Cocteau Twins, Militarie Gun, and Fred again.. all live on deadstock soccer kits.
The Resorts World Sentosa residency scales up its closing programming across July 11 to 19 with hands-on creative workshops, live gaming tournaments, and Asahi-backed social hours.
Presented by
Havaianas
Dialing in on our summer sandal rotation with on-site customization and football-inspired palettes.
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