Olajuwon Ajanaku

At the Masters, Eastside Golf and Mercedes-Benz Showed How Inclusivity and Luxury Can Coexist
Golf

At the Masters, Eastside Golf and Mercedes-Benz Showed How Inclusivity and Luxury Can Coexist

Less than a year after the brands announced a formal partnership.

Even With New Investment, Eastside Golf Is Still the Underdog's Brand
Golf

Even With New Investment, Eastside Golf Is Still the Underdog's Brand

Founders Olajuwon Ajanaku and Earl Cooper are “still the same guys walking around with the book bag.”

These 9 Black Entrepreneurs and Creatives Are Changing Golf
Golf

These 9 Black Entrepreneurs and Creatives Are Changing Golf

Widening the game’s scope beyond the fairways and wood paneled locker rooms.

First Look at Eastside Golf's Air Jordan 4 G
Golf

First Look at Eastside Golf's Air Jordan 4 G

Inspired by street culture fused with traditional golf.

 
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